Companies can combat false flaggers in the SEO front by keeping updated with current SEO practices. It's all about relevancy nowadays, when before, people depended more on spamming links and keyword density. It doesn't matter as much nowadays to have a keyword-dense article as it is to have a ''quality'' article (in that more readers understood what it meant and approved of its messages) that's quite relevant to the keyword it's talking about (as opposed to spammers who put it in even though content is irrelevant to it). As the IM Conference would show, this evolution came about exactly because search engine in the Nineties was rife with disambiguation problems and irrelevant but popular results coming through. The ''user experience'' and ''search signals'' is what sites like Google are mostly concerned about nowadays.
Spammers is what ''ruined'' how past algorithms worked, but then again, without spammers, we wouldn't have programmers tinkering with Google Panda (Google's search algorithm) to such an extent that Google eventually became a verb for looking up things on the Internet. When the name of a product becomes a verb (to xerox something means to photocopy in many places) or even a noun (band-aid eventually became a generic name for all plaster strips), then that means regular people automatically think of that product when associating a certain action. Google has, simply put, ''perfected'' search engine algorithms. Or, at the very least, it's the best there is currently in terms of search engine services. You should therefore learn more about how Google does its work to get your site ''googled'' properly.
http://ungagged.com/
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