Online reviews are the easiest resource for what’s called ‘crowdsourced information,’ which refers to unbiased opinions and feedback coming straight from consumers and users. In particular, reviews from Google My Business (GMB) have direct effects on SEO ranking, which is why it is certainly worth your time and effort to ensure that local reviews about your brand are favorable. Now that Google puts much weight on these reviews when it comes to their SEO rankings, it becomes more important than ever to pay closer attention to them as part of your optimization strategy.
|