A perfectly optimized page content must include critical elements beginning with targeted keywords. If content is king, keyword is ‘high king’—one who rules over lesser kings (or in SEO terms, over all other website elements). Keywords pretty much dictate the direction toward which optimization campaigns go. When it comes to keyword targeting, ample keyword research is crucial in order to establish the right collection of keywords your business should be targeting.
https://seovalley.com/blog/how-to-optimize-your-landing-pages-content-for-seo
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